If you have ever thought how you might partner with another businesses offering complementary products to your customer base, take a look at this ingenious idea between the Ritz Carlton and Mercedes Benz.
Nonetheless, I was in awe when I found this package as I prepare for holiday travel. And as a huge smile took form on my face, I began to see the superb opportunity for small business owners to take a lesson from this concept.
Talk about creating a magical customer moment. This idea is on steroids. It is the perfect combination for the discerning customer.
The Mercedes-Benz Key to Luxury package (Phoenix, AZ)
Daily use of a 2006 Mercedes-Benz with unlimited mileage (CLS 500 and S 550 sedan models)*
Complimentary gasoline refills
Complimentary overnight valet parking
Complimentary use of the fitness center
Complimentary morning newspaper Ritz-Carlton Club Level accommodations for two, per night
Exclusive key access
Personal concierge staff
A variety of gourmet food and premium spirits offered in five complimentary culinary presentations
Special Mercedes-Benz turndown amenity
The glory and splendor in this exclusive package is a true lesson in strategic marketing partnerships with two very different products targeting identical customers. While your customer base may be very different every business owner can find a partner, package complementary products, share customers and create a fabulous opportunity to increase revenue, customer bases and marketing dollars.
What types of creative partnerships can you implement into your business?
A gardener and nursery
A masseuse and a chiropractor
A beauty salon and a caterer
A spa and a limo company
A technology consulting firm and business management consultant
A daycare provider and a dry cleaner (bring your kid and your laundry…I like this one)
A financial advisor and life coach
The list is endless….